<p>Do you want to switch your niche?</p>
<h2>Talking Points</h2>
<ul>
<li>Pivoting from one niche to another</li>
<li>Avoiding customer confusion</li>
<li>Building credibility with a new audience</li>
<li>Getting recognized in the new niche</li>
<li>How to handle audiences that don’t mix</li>
<li>Handling social media during a pivot</li>
<li>How to manage your website during a pivot</li>
<li>Whether you can leverage your existing audience</li>
<li>Opportunities to leverage the old business</li>
</ul>
<h2>Quotable Quotes</h2>
<p>“Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS</p>
<p>“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM</p>
<p>“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM</p>
<p>“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS</p>

How To Switch Your Niche

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